New figures released today by the British Retail Consortium (MRC) have seen the poorest sales performance since May and 1.6 percent lower than the same month last year.
The BRC said that mild weather had hit winter clothing sales whilst shoppers were reluctant to make big purchases.
Director general Stephen Robertson said the figures indicated a “worrying lack of cheer” and claimed that when shoppers were making purchases that they were mainly buying discounted and promotional items.
Retailers will be hope that this December will see more encouraging levels of sales, with families still wanting to treat themselves during the festive. Last year, high street spending was severely disrupted due to severe weather conditions.
If conditions are more clement this year, then most analysts predict better Christmas sales than in 2010.
Food sales figures indicate that more people are choosing to stay in than dine out to eat, as premium readymade meals performed well.
KPMG’s head of retail , Helen Dickinson said: “The latest figures prove once more that the health of UK retailing is deteriorating.
“Christmas is a crucial trading period for the UK retail sector but this year many retailers will be nervous and unsure as to how the season will pan out.”