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Starting a business?

When you start a new business do more of what is in the left column and less of what is in the right column

See the lists


  • Be passionate
  • Hire the best people
  • Know what your USP is
  • Share your knowledge
  • Ask for opinions
  • Publish feedback
  • Promote yourself visually
  • Stay calm


  • Go over the top with your spending
  • Do the same as everyone else
  • Grow too quickly if you're an SME
  • Ignore feedback
  • Be in it only for the money
  • Go into an area you know nothing about
  • Be too laid back about about research
  • Forget to network
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